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Fitpass is a prominent brand in the sports and recreation sector, founded in 2014 in Serbia. The Fitpass concept has revolutionized fitness by offering users access to a wide range of sports facilities and activities across the country through a single membership. Our goal is to encourage people to lead an active and healthy lifestyle by providing them with the flexibility to choose from various sports disciplines that suit their needs.
Fitpass’s journey of growth has been marked by a steady expansion into new markets, each step bringing its vision of healthier, more active communities closer to reality. The path began with Bosnia and Herzegovina in 2017, followed by Georgia in 2019 and Greece in 2020. Momentum continued with the launch in Moldova in 2023 and Montenegro in 2024 — each new market strengthening the network and inspiring more people to embrace movement and wellbeing.
By mid-2025, this expansion reached new heights with the exciting entries into Turkey and, most recently, Morocco in June 2025. With every new country, Fitpass continues to energize and connect people across borders, uniting them through a shared commitment to health, activity, and a better quality of life.