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About us
Fitpass is a prominent brand in the sports and recreation sector, founded in 2014 in Serbia. The Fitpass concept has revolutionized fitness by offering users access to a wide range of sports facilities and activities across the country through a single membership. Our goal is to encourage people to lead an active and healthy lifestyle by providing them with the flexibility to choose from various sports disciplines that suit their needs.
In 2019, Fitpass strengthened its offerings with the launch of a mobile app, making it even easier for users to access a network of partner facilities. Becoming part of the Up Group, Fitpass expanded its influence and development, providing comprehensive support for a healthier lifestyle. Today, Fitpass is present in Serbia, Bosnia and Herzegovina, and Georgia, recognized as a valued partner in the corporate sector and among sports enthusiasts.
By the end of 2024, Fitpass plans to expand into new markets, including Montenegro, Greece, and Moldova, further advancing its mission to promote health and activity throughout the region.
